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PR Outcome Measures Need A Reality Check
The public relations industry has long dealt with the nettlesome fact that much of what PR accomplishes — such as generating buzz and creating affinity toward a brand — is difficult if not impossible...
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The Social Media Smokescreen
Today, at a networking meeting, I met someone involved in marketing and branding. We got to talking about social media, and quicker than you can type a tweet, this guy brought up return on investment....
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Social Media Analytics: Interview With Author And Analyst Marshall Sponder
Do you want to know the business value all of the effort you put into social media? Is it important for you to figure out how facebooking, tweeting, youtubing, blogging and other social activities...
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